Ecommerce revenue depends on attracting and converting prospective buyers using the marketing channels that are most effective for your business. Understanding and optimizing the consumer’s online journey is critical for the success of any Ecommerce website. Newly enhanced Ecommerce capabilities with Google Analytics enable marketers to not only analyze where there…
Google recently announced that the brand new Enhanced E-Commerce features are now out beta and available to everyone using Google’s Universal Analytics. We recently delivered a webinar with Marcia Jung of Google on Enhancing the Consumer Shopping Experience with Google Analytics. We covered a wide range of new features and…
Excuse me, UTMs? Google Analytics campaign tracking (sometimes referred to as a UTM) allows you to track and measure your marketing efforts by appending query parameters to a URL. These query parameters provide information about the traffic that the URL is sending back to your site. Don’t panic (or instant…
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