[PDF] Enhancing the Consumer Shopping Experience with Google Analytics

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Ecommerce revenue depends on attracting and converting prospective buyers using the marketing channels that are most effective for your business. Understanding and optimizing the consumer’s online journey is critical for the success of any Ecommerce website. Newly enhanced Ecommerce capabilities with Google Analytics enable marketers to not only analyze where there…

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[PDF] 10 Ways to Drive Value Using Google Analytics Enhanced Ecommerce

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Google recently announced that the brand new Enhanced E-Commerce features are now out beta and available to everyone using Google’s Universal Analytics. We recently delivered a webinar with Marcia Jung of Google on Enhancing the Consumer Shopping Experience with Google Analytics. We covered a wide range of new features and…

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